This is BOUW is a design studio based in Rotterdam. Founded by a duo of creative strategists, the studio specialised in transition relative to the improvement of problematic environments (such as criminal recidivism in NL and E.U., or the crisis and renewal of the design sector in NL). From research to idea, plan, implementation, and monitoring: This is BOUW establishes pilots and ways for each concerned party to scale their projects up. The design practice finds the quality of its work in immersive collaborations. With a “bottom-up” approach, This is BOUW’s work is known for being set for reality, and motivating participation. The founders’ obsession is to “close loops”, meaning to optimise the efforts of all actors within a well thought system. To do so, they work on instigating partnerships, centralising efforts, or changing methodologies. All of which results in improving cities’ social inclusiveness, companies efficiency, or innovation in development programs.